Mitz Paz is the only beverage still around from the days before the establishment of the State of Israel. If a beverage ever was a symbol, Mitz Paz faithfully lives up to this description. The veteran brand that was born in the orchards of Rehovot was launched in 750 m-L disposable glass bottles in 1933 and filled by the hand-squeezed juicing process.
This popular beverage was in high demand in those days, and quenched the thirst of soldiers in their determined struggle to establish the state. Today, Mitz Paz is sold in a variety of flavors, including orange, diet orange, grapefruit, diet grapefruit and grape.